Hospital’s Team Earns Seven National Marketing Awards

LEONARDTOWN, MD— MedStar St. Mary’s Hospital’s Marketing, Public Relations & Philanthropy Department was recently honored with seven awards in two nationwide competitions honoring excellence in medical marketing. 

The Healthcare Advertising Awards are sponsored by the Healthcare Marketing Report, a publications group focused on marketing news from around the nation in the fields of higher education and healthcare. More than 4,000 submissions were received in 2019, according to the committee, with gold recognition awarded to only 346 entries — two of which went to MedStar St. Mary’s.

Healthcare Advertising Awards received were:

• Gold for “A Mad Adventure: Gala 2018,” Special Events
• Gold for The Pulse – 2018 Series, Internal Publications
• Silver for Healthy Living – 2018 Series, Newsletters
• Merit for the 2018 Nursing Annual Report, Annual Reports

The Aster Awards, a competition dedicated to recognizing excellence in medical marketing, is hosted by Marketing Healthcare Today. The awards program began in 2001 and has become one of the largest medical marketing awards competitions of its kind.

Aster Awards received this year were:

• Gold for “A Mad Adventure: Gala 2018,” Special Events
• Gold for The Pulse – 2018 Series, Internal Newsletter Series
• Silver for the 2018 Bariatric Campaign, Service Line – Bariatric Services

Among its many roles, the hospital’s Marketing, Public Relations & Philanthropy Department is responsible for developing internal and external communications; planning philanthropic initiatives and associate-oriented events; coordinating advertising and public relations; and serving as a liaison to community partners. Team members are Holly Meyer, director; Ruby Hawks, assistant director; Jennifer Davis and Sandy Ondrejcak, designers; Jeni Irwin, marketing and philanthropy coordinator; and Deborah Gross and Megan Johnson, writers.

“Creativity and positivity are abundant in our department. This year’s awards celebrate our commitment to teamwork and quality storytelling,” said Meyer. “We are proud of the work we do on behalf of MedStar St. Mary’s and are pleased to represent our associates and hospital in the community.”